Jan. 18, 2012 at 2:47pm with 14 notes
bikesgirlsbrooks saddle took precedent over this jersey fyi
But, mostly: The white armband that screams Rapha is a feature I could do without very happily, though I understand that this is too much to ask. But I will say that, similarly to brands like Chrome, in a way Rapha has gotten itself into a corner with the strong visual branding. At this point there are people who would enjoy the functionality and quality of some of the garments, but are simply too embarrassed to wear Rapha because of what the branding has come to represent (roadie couture, backlit films of exquisite suffering, etc.). Maybe something to consider. One day, I’ll blog as perfectly as Lovely Bicycle.

But, mostly:

The white armband that screams Rapha is a feature I could do without very happily, though I understand that this is too much to ask. But I will say that, similarly to brands like Chrome, in a way Rapha has gotten itself into a corner with the strong visual branding. At this point there are people who would enjoy the functionality and quality of some of the garments, but are simply too embarrassed to wear Rapha because of what the branding has come to represent (roadie couture, backlit films of exquisite suffering, etc.). Maybe something to consider.

One day, I’ll blog as perfectly as Lovely Bicycle.

(Source: Flickr / lovely_bicycle)