Del Rey, after all, isn’t the first to take more than one shot at finding a pop persona that worked. Imagine a 1969 Internet reacting to David Bowie’s breakthrough with “Space Oddity”—a single as mannered, languid, and beguiling as “Video Games,” and a performer as in love with artifice and with plenty of past to dig up. Would his career have benefited from blogs tearing apart his inconsistency and torrents bundling his hit with “The Laughing Gnome”?

Self-reinvention and persona play are the glue of pop and the ghosts that haunt and anger social media. And those concepts are also what Del Rey’s single is all about. For me—and there are kinder, just as convincing interpretations—the singer in “Video Games” is a solipsist, casting herself as a master manipulator and her lazy, drifty relationship as a great love. So I hear a record about fakery and self-projection, which is more timely than how “authentic” the woman who made it is.

  1. thecallup said: The concept of “authenticity” as a standard for measuring worth or value in pop culture is ludicrous. And it seems to apply more stringently to women, the difference being that men get to first be authentic and then be absurd.
  2. doug said: I’ve stayed out of it here, and whenever forced in social situations to “have” an opinion I just fall back to “She’s a human who is trying to make something, and that at the very least deserves thanks.”